"Philips - Sonicare"
(12/12/02)
Despite having reasonable distribution, the sonicare had low
consumer awareness and lower recommendation from dental
professionals. There was also potential resistance against the
sonicare's high price compared to their competitors.
DOWNLOAD PDF [228kb]
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"everyonedoesit.com"
(12/12/02)
The launch of everyonedoesit.com coincided with the government's decision to relax the laws regarding cannabis
use in the UK. Against this background, we had the timely
opportunity to openly promote the site direct to the public.
DOWNLOAD PDF [432kb]
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more case studies available soon!
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| The sonicare launch |
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| Police officers at Notting Hill Carnival with everyonedoesit.com characters |
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| Howard Marks at the everyonedoesit.com launch |
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| Then Home Secretary Jack Straw MP opening the new Prestige factory |
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| Launching Prestige Medical's award winning sterilizer |
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| KerrHawe launch Clinicdent at Dental Showcase
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